SpotRight developed a marketing data and audience-insight platform that combined social profiles, consumer data, and AI-driven analytics to help brands and agencies research, segment, target, and measure audiences
SpotRight developed a marketing data and audience-insight platform that combined social profiles, consumer data, and AI-driven analytics to help brands and agencies research, segment, target, and measure audiences. Its SaaS application built custom people-based audiences and activated them across media-buying platforms.