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Artha Venture Fund

artha.fund · Mumbai, India

“Connect global family offices directly to high-growth early-stage Indian (and increasingly international) startups, backing entrepreneurial teams building innovative ventures shaping the future, with a growing tilt toward premium consumption, fintech infrastructure, applied AI, and deep tech.”

$120K – $2.5M
Check Size
Leads
Lead Tendency
01Investment Thesis

Connect global family offices directly to high-growth early-stage Indian (and increasingly international) startups, backing entrepreneurial teams building innovative ventures shaping the future, with a growing tilt toward premium consumption, fintech infrastructure, applied AI, and deep tech.

Exclusion Criteria

Not disclosed publicly.

02Investment Team
AD
Anirudh Damani
Managing Partner
SJ
Sandesha Jaitapkar
COO / CHRO
JP
Jashank Pohani
Head - Family Office Relationships
03F4 Research Brief

Artha Venture Fund Research

Investment Thesis

Artha Venture Fund (operating under the Artha Venture Partners brand, part of Artha Group) is a Mumbai-based, family-office-backed microVC platform describing itself as "India's first microVC fund house." Founded by Anirudh Damani, the firm connects global family offices directly to high-growth early-stage startups, positioning its LP base as "the top 2% of wealth creators" who bring operating experience as well as capital. The stated ambition is to reach ₹10,000 crore in AUM and back 1,000 startups by 2032. Across its family of vehicles the firm has made 120-135+ investments and logged 32-34+ exits as of 2026, with management publicly framing 2025-2026 as its highest-ever exit period.

Stage Focus

The core Artha Venture Fund (AVF) vehicles are seed-stage focused, typically taking the first institutional check into a company. The newer Artha Venture Fund II (AVF II, first close October 2025) is more selective, targeting post-seed, post-revenue companies raising ₹4-10 crore rounds. The Artha Select Fund (ASF) is a distinct follow-on vehicle that participates in Series B and Series C rounds for the strongest performers already in the AVF/Continuum portfolio, and the Artha Continuum Fund (ACF) is a family-office syndicate vehicle for early-growth deals.

Check Size

Seed-stage checks from AVF/AVF II have historically averaged roughly ₹1-3 crore (~$120K-$360K), consistent with a microVC seed-lead strategy. The Artha Select Fund writes larger follow-on checks of roughly $2.29M-$2.5M into Series B/C rounds for existing portfolio winners. Combined, the platform's check range spans roughly $120K at seed to $2.5M for growth follow-ons.

Lead Tendency

Artha leads or co-leads the large majority of its seed investments (e.g., led Cheerio AI's ₹8 crore seed round in March 2026) and is typically the first institutional investor into a company.

Recent Activity

Fund status is actively deploying. AVF II announced its first close of ₹250 crore (against a ₹500 crore target corpus, plus a ₹100 crore green-shoe) in October 2025, with LPs 90% Indian family offices/exited founders and 10% international. AVF II is themed around four areas: premium consumption, fintech infrastructure, applied AI, and deep tech. In March 2026 the fund led Cheerio AI's seed round, an AI-powered enterprise marketing/automation startup. The firm also recently executed a large partial exit from Purplle and crossed its 20th exit milestone with NUOS. Its first African investment was a pre-seed check into Kenya-based re-commerce startup Badili in 2022, part of a broader push to do 4-5 Africa-focused deals per year.

Portfolio Highlights

Notable current and historical portfolio companies include OYO Rooms (hospitality), Purplle (beauty e-commerce, partial exit), Rapido (mobility), Agnikul Cosmos (space-tech, held via the Select Fund), Everest Fleet (fleet management/logistics), LenDenClub (fintech lending), Badili (re-commerce, Kenya), and Cheerio AI (AI marketing automation). The Fund's sector spread on its own site is described as spanning FinTech, RetailTech, SaaS, and SpaceTech.

Team

  • Anirudh Damani, Managing Partner — Leads Artha Group (founded inspired by the Virgin Group model), overseeing early-stage investing and the firm's culture; historically also active in renewable energy investing.
  • Sandesha Jaitapkar, COO / CHRO — Eight years in office management and HR, previously at Parthenon-EY and ITC Ltd.; B.Com from Mumbai University.
  • Jashank Pohani, Head – Family Office Relationships — CFA charterholder and CA (ICAI), 7+ years in wealth management and consulting, has advised family offices in India and the Middle East on Indian investments.

The team page also references broader "Principal" and "Associate/Analyst" tiers without naming individuals.

Decision Process

The firm operates as a partnership with a named leadership bench (Managing Partner plus functional heads) rather than a solo-GP structure, consistent with its family-office syndicate model where LPs are closely engaged in sourcing and diligence.

Founder Preferences

Public materials emphasize backing entrepreneurial teams building "innovative ventures shaping the future," with a bias toward founders in consumption, fintech infrastructure, applied AI, and deep tech given AVF II's stated themes.

Geographic Focus

Primarily India, with an expanding international book across Africa (Kenya via Badili, targeting 7-8 African countries), the US, UK, Israel, and Southeast Asia/MENA through the Continuum Fund's global family-office network.

04Selected Portfolio
Aerospace & Defense
Agnikul
E-commerce & Marketplaces
Purplle·Badili
Enterprise Software
Cheerio AI
Fintech & Payments
LenDenClub
Logistics & Supply Chain
Rapido
Mobility & Transportation
Everest Fleet
Travel & Hospitality
OYO
Open the full portfolio→
05Recent Updates

Fresh signals from public announcements, essays, and portfolio activity.

See full activity (5) →
Executed a large partial exit from beauty e-commerce portfolio company Purplle.
EXIT·artha.fund
Added recently
Crossed its 20th exit milestone with portfolio company NUOS.
MILESTONE·artha.fund
Added recently
Led Cheerio AI's Rs 8 crore seed round via Artha Venture Fund II to accelerate AI-powered enterprise automation.
INVESTMENT·startupnews.fyi+1
MAR 5, 2026
Announced first close of Rs 250 crore for Artha Venture Fund II, targeting a Rs 500 crore corpus plus a Rs 100 crore green-shoe option.
NEW FUND·business-standard.com
OCT 2025
Made its first African investment, a pre-seed check into Kenya-based re-commerce startup Badili.
INVESTMENT·techgraph.co
MAY 2022
06Frequent co-investors
PX
Peak XV Partners
Both backed 2 of the same companies
OYO, Purplle
Find the investors for your round→
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Quick Reference
Check Size
$120K – $2.5M
Stages
Seed · Series B · Series C
Decision
Partnership
Involvement
Advisor
Location
Mumbai, India
Sector Focus
Travel & HospitalityFintech & PaymentsConsumer Apps & SocialAerospace & DefenseE-Commerce & MarketplacesLogistics & Supply ChainEnterprise Software
Models
Consumer InternetFintech InfrastructureApplied AIDeep Tech
Technology
AI/ML
See all Travel & Hospitality investors →See all Fintech & Payments investors →See all Consumer Apps & Social investors →
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Focus Areas
Travel & HospitalityFintech & PaymentsConsumer Apps & SocialAerospace & DefenseE-Commerce & MarketplacesLogistics & Supply ChainEnterprise Software

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F4 Intelligence Report · Last Researched August 22, 2026F4 Research Engine