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Position Ventures

positionventures.com · San Francisco, CA

Investment thesis

Early-stage investing paired with hands-on help on founder positioning and communications strategy.

Up to $250K
Check Size
Follows
Lead Tendency
01Investment Thesis

Early-stage investing paired with hands-on help on founder positioning and communications strategy.

02Investment Team
JH
Jenny He
Founder & General Partner
03F4 Research Brief

Position Ventures Research

Investment Thesis

Position Ventures is a small San Francisco early-stage fund founded in 2021 by Jenny He, who spent her career working with founders on positioning and communications strategy before becoming an investor. The firm's pitch is that "your story is your strategy": in a crowded market, founders who can state clearly what they do and why it matters hire, raise and partner better. Position invests in early-stage startups and pairs its capital with hands-on help on messaging, narrative and communications. The fund is sector-agnostic on paper, but the portfolio leans toward software and AI, with a smaller set of consumer, crypto, hardware and robotics companies.

Stage Focus

Pre-seed and seed are the core, with occasional participation in Series A and later rounds alongside larger leads. Third-party trackers list 34 investments, roughly half at seed, about a quarter at Series A, and a handful at pre-seed. Recent rounds include Lemma (pre-seed, August 2026), Nova (seed, May 2026) and Anvil Robotics (seed, April 2026).

Check Size

findfunding.vc lists checks of up to $250K and a latest fund, Position Ventures II, of about $5.5M raised in 2026. That figure comes from a single aggregator and should be treated as low confidence. The round sizes Position takes part in range from about $2M at pre-seed and seed to $10M to $48M at Series A.

Lead Tendency

Position almost always participates rather than leads. The Venture Codex records all nine tracked rounds as participated, with leads such as Accel (Nova), Matter Venture Partners (Anvil Robotics), Gradient Ventures (Patlytics, Shypyard), Reach Capital (WorkWhile), Union Square Ventures and KB Partners (Stadium Live), and Multicoin and Paradigm (Fractal). Frequent co-investors include Liquid 2 Ventures (four shared deals), 6th Man Ventures, Alumni Ventures, Andreessen Horowitz, Gaingels and Gradient Ventures.

Recent Activity

Activity continues into 2026: Anvil Robotics (April), Nova (May) and Lemma (August). The fund appears to be deploying from a small second fund. The earlier 2022 to 2024 cluster includes Fractal, WorkWhile, Stadium Live Studios, CreatorDAO, Shypyard and Patlytics.

Portfolio Highlights

The website lists about 32 companies, including Sesame (voice AI), Twelve Labs (video understanding), Anrok (sales tax automation), Accordance (AI for tax and audit teams), Lantern (medical imaging AI), Patlytics (AI patent analytics), Cartesia (voice models), Nova (agentic AI for SAP teams), Fractal, WorkWhile, Paramark (marketing measurement), Regrello, Pine (digital mortgages), Swiftlane, Lavender (AI sales email coaching), Ubiquity6 and Persona AI. Notable named exits were not found in public sources.

Team

Jenny He is Founder and General Partner. The website shows no other investing staff, so Position appears to be a solo-GP fund. Justin Kan, co-founder of Twitch, is quoted on the site as a founder reference who called Jenny the first investor he phoned for his new company. Her profiles are linkedin.com/in/jennyhe and x.com/jennydhe.

Decision Process

With a single GP, decisions look like a solo-GP process and likely move quickly, but no timeline is published. Because Position follows rather than leads, a lead investor with a priced round is probably a prerequisite.

Founder Preferences

Founders who care about narrative, positioning and communications and who will use Jenny's hands-on help on messaging, hiring and fundraising stories. The site highlights repeat founders and first-time founders alike, and the portfolio skews to technical founders building AI products.

Geographic Focus

Primarily United States, with 62 percent of tracked deals in the US, plus Canada, Peru and the Netherlands. Headquartered in San Francisco, California.

Gaps

No published fund size, exact check size, or thesis beyond the homepage. Fund and check figures come from aggregators and are low confidence.

04Selected Portfolio
AgTech & Agriculture
Fractal
Consumer Apps & Social
Sesame
Developer Tools & Infrastructure
Cartesia
Enterprise Software
Twelve Labs·Accordance·Patlytics·Nova AI·Town·Collective·Regrello·Jadu·Agora·Savvy·Olaclick·District·Lemma·Nova Intelligence
Fintech & Payments
Anrok·Bloom·Pine
Food & Beverage
Lavender
Gaming
Ubiquity6
Healthcare & Digital Health
Lantern·Callie
HR Tech & Future of Work
WorkWhile·Oyster
Marketing & Adtech
Paramark·Skyfall
Real Estate & PropTech
Swiftlane
Robotics & Automation
Persona AI
Travel & Hospitality
Super
Other
Zuma·Stadium Live·Anvil Robotics
Open the full portfolio→
05Recent Updates

Fresh signals from public announcements, essays, and portfolio activity.

Participated in Lemma's $2.3M pre-seed.
INVESTMENT·theventurecodex.com
AUG 2026
Participated in Nova's $9M seed led by Accel.
INVESTMENT·theventurecodex.com
MAY 2026
Participated in Anvil Robotics' $6M seed led by Matter Venture Partners.
INVESTMENT·theventurecodex.com
APR 2026
06Frequent co-investors
IV
Index Ventures
Both backed 5 of the same companies
Savvy, Cartesia, Ubiquity6, Twelve Labs,
+1 moreAnrok
A
Avra
Both backed 2 of the same companies
Cartesia, Anrok
BG
Behind Genius Ventures
Both backed 2 of the same companies
Bloom, Super
C
Chemistry
Both backed 2 of the same companies
Nova Intelligence, Anrok
C
Conviction
Both backed 2 of the same companies
Cartesia, Nova Intelligence
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Quick Reference
Check Size
Up to $250K
Stages
Pre-Seed · Seed
Decision
Solo GP
Location
San Francisco, CA
Sector Focus
Enterprise SoftwareDeveloper Tools & Infrastructure
Models
B2B SaaS
Technology
AI/ML
See all Enterprise Software investors →See all Developer Tools & Infrastructure investors →
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F4 Intelligence Report · Last Researched October 23, 2026F4 Research Engine