Variant is building the next era of adaptive websites. We make ecommerce sites feel aware and helpful - like they're actually paying attention. Most sites still treat every shopper the same, even when someone's stuck, hesitating, or coming back for the third time. Variant is a lightweight AI layer on top of your existing site that spots intent and friction and adapts the experience in real time to reduce drop-off and improve conversion. No rebuild. No redesign. Just a website that pays attention.

Variant is building the next era of adaptive websites. We make ecommerce sites feel aware and helpful - like they're actually paying attention. Most sites still treat every shopper the same, even when someone's stuck, hesitating, or coming back for the third time. Variant is a lightweight AI layer on top of your existing site that spots intent and friction and adapts the experience in real time to reduce drop-off and improve conversion. No rebuild. No redesign. Just a website that pays attention.